IG Logo

The Power of Instagram

Blythe EdwardsStudent Journalist

Kylie Jenner, one of the world’s youngest billionaires, built her fortune with her company, Kylie Cosmetics. She started the business in 2015, and has used an Instagram account for the business to promote her products since the start of the best selling makeup line. With twenty million followers, the account provides Kylie Cosmetics with free advertising, saving a lot of money for the company.

The account posts multiple pictures of models wearing the product, or a picture of the product itself. In the individual posts, the products being advertised are tagged with a link that takes the customer directly to the Kylie Cosmetics website, where the consumer can then easily buy the tagged product.

In addition, to posting pictures of products, they post when they are offering a sale or discount on pricing. The link to the Kylie Cosmetics website is the biography of the Instagram page, so customers have easy access to buy her products. Pictures are uploaded to Instagram every day, sometimes more than just once a day. This creates a higher chance of people seeing the post, giving the company more attention from the public. One way Kylie Cosmetics uses their large following and broad platform on Instagram, is that they post pictures of happy customers with the product they purchased to show potential buyers that people love their products.

Another way Kylie Cosmetics is advertised, is celebrities post pictures of themselves with the products and tag the company’s Instagram. This strategy makes people want to buy products more, and makes Kylie Cosmetics stand out against other makeup companies. Instagram is a powerful marketing tool in today’s society.